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THE AUTHOR / SIX BOOKS

BOOKS BY
FRED ZHENG /

A continuing exploration of business value, from first principles to the decisions owners face.

Cover of Is Your Business Really Sellable?
2026English-language book

Is Your Business Really Sellable?

How Australian Small and Medium-Sized Business Owners Can Prepare for Sale, Reduce Buyer Risk and Improve Exit Value

Sale readiness & buyer risk

A practical exploration of how prepared a business really is for a potential sale, from the perspective of value, risk and buyer expectations.

Buy on Amazon AU
Cover of The Exit Gap
2026English-language book

The Exit Gap

Why Good Australian Businesses Sell for Less Than They Should — and How Owners Can Fix It Before Exit

Expectations & exit outcomes

Examines the gap between an owner’s expectations and the outcomes that a business may support in a transaction.

Buy on Amazon AU
Cover of 估值就是讲故事
2015Chinese-language book

估值就是讲故事

Valuation through storytelling

A Chinese-language book exploring valuation through the lens of a story.

Buy on Taobao
Cover of 医疗行业估值
2020Chinese-language book

医疗行业估值

Healthcare valuation

A Chinese-language professional work focusing on valuation in the healthcare industry.

Buy on JD.com
Cover of 医药行业估值
2023Chinese-language book

医药行业估值

Biopharmaceutical valuation & investment

A Chinese-language professional work on biopharmaceutical valuation and investment.

Buy on JD.com
Cover of 手把手教你学估值
2018Chinese-language book

手把手教你学估值

The valuation process

A step-by-step exploration of the business valuation process.

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THE WRITING / FRED ZHENG

Ask Fred about a book

For publication details, availability or a conversation about the ideas in these books, contact Fred directly.

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Let’s talk value.

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